Renewa / Skin
About the Brand
Renewa / Skin is a retail skincare company based in Antwerp, Belgium, offering innovative skincare devices and solutions targeting common concerns like dark spots, aging, and skin tone.
As a growing brand in a visually competitive market, they recognized early on that a professional, modern, and consistent visual identity was essential to winning consumer trust
Our Approach
We grounded our approach in a clean, organic, and minimalist design language that aligned with Renewa / Skin's brand positioning, premium yet approachable.
Rather than chasing trends, we built a visual system that could flex across ad formats while remaining cohesive.
A central part of our output was Video Sales Letters (VSLs) crafted specifically for social media ads, using testimonial-style formats, before-and-after storytelling, and urgency-driven hooks to drive conversion.
The engagement was structured as a monthly growth retainer, allowing for continuous visual refinement as the brand evolved and campaign data came in.
What We Created
We produced a range of video content optimized for paid social performance. This included UGC-style testimonial videos featuring real users sharing results, such as cleared dark spots and before/after skin transformations, designed to build social proof and emotional resonance.
We also created promotional video ads with strong hooks and offer-driven copy, including seasonal campaigns like Black Friday sales with discount messaging. Each piece was edited with platform-native pacing, on-screen text overlays, and visual treatments consistent with the brand's clean aesthetic.
Result
A partnership that’s been going for over three years and is still ongoing has helped Renewa / Skin establish a noticeably stronger brand perception in a crowded skincare market, their content now looks and feels as polished as much larger competitors. Visuals became consistent across all digital touchpoints, from paid ads to organic posts, creating a unified experience for potential customers.
